Stibo STEP Consultant · MDM / PIM · Integration · AI & CI/CD

Master data that works harder, with AI built into the platform.

Nearly six years designing, delivering and running Stibo STEP solutions for US retail, wholesale and apparel enterprises — and, more recently, bringing generative AI into how master data is created, queried and developed.

See the AI workLinkedIn profile
~6 yrsStibo STEP / MDM / PIM
4Platform upgrades
2Enterprise programmes
APP 240Data Modeling certified
AI + MDMActive PoCs & accelerators
Portrait of Vignesh Balamurugan
Stibo STEPMDM · PIM · Vendor MCP ServerCopilot · 2026.2 AI content generationGenAI · product copy AI chatbotvia Stibo DaaS Power BIaudit reporting Informaticaonboarding · files GitHub CI/CDrelease · promotion AI-assisted devVS Code · GPT/Codex Azure SQLAMF · JDBC
AI & automation

Practical AI for enterprise MDM.

Ongoing PoCs, accelerators and hands-on initiatives focused on measurable MDM engineering problems — with governance and human approval kept in the loop.

AI Product Content & Attribute Enrichment

Ongoing

Generative AI drafts product descriptions, marketing copy and attribute values from governed STEP master data. Outputs can flow through STEP workflows for steward review.

GenAIPrompt designSTEP workflowsData stewardship
Why it matters: turns manual enrichment into a reviewed, repeatable process.

Conversational MDM Assistant via Stibo DaaS

PoC

Natural-language assistant for vendor, product and hierarchy questions using Stibo DaaS APIs as the governed source — avoiding direct database access and stale copies.

Stibo DaaSREST/APILLM orchestrationGovernance
Why it matters: self-service master-data access for business users.

AI-Assisted STEP Development

Active

GPT/Codex workflow inside VS Code, grounded in project standards, STEP business-rule patterns and JavaScript conventions. Jira stories are translated into controlled implementation output.

GPT/CodexVS CodeJavaScriptHarness design
Why it matters: faster implementation with repeatable engineering standards.

STEP MCP Server & Copilot Agent

STEP 2026.2

Hands-on configuration of STEP MCP Server and Copilot integration as a foundation for governed agent-based operations such as data-quality checks, onboarding and guided remediation.

MCPCopilotSTEP 2026.2Agentic MDM
Why it matters: moves MDM automation toward agent-assisted operations.

Integration Mapping Root-Cause Analyzer

PoC

AI-assisted investigation of downstream integration issues by validating source data in STEP, checking mappings and explaining likely breakpoints.

Mapping validationRoot causeIntegration

STEP Support Assistance AI

PoC

Support assistant for L2/L3 teams to analyse business-rule code, validator errors, logs and ticket context and produce structured troubleshooting guidance.

Support AISTEP rulesError analysisSNOW/Jira

STEP Impact & Dependency Analyzer

PoC

AI-assisted analysis of dependencies between STEP objects, rules, Web UI components, APIs and configurations to support safer changes, releases and upgrades.

DependenciesUpgrade impactAPIs

Deployment Reconciliation & Remediation

PoC

Analyse invalid or inconsistent records, compare expected versus actual state and generate guided remediation actions for deployment and consumption issues.

ReconciliationData qualityRemediation

AI-Assisted Vendor / Product Onboarding

Ongoing

Suggest attribute mappings and enrichment during supplier onboarding while retaining human approval and enterprise governance.

Attribute mappingSupplier onboardingHuman-in-loop

AI Upgrade Impact Analysis

Ongoing

Analyse upgrade changes for deprecated APIs, Web UI components and implementation patterns to identify likely migration work before platform upgrades.

Upgrade analysisDeprecated APIsMigration
Delivery

Enterprise STEP delivery, end to end.

Implementation, integration, platform ownership, upgrades, support and release management across enterprise MDM/PIM programmes.

Vendor MDM — US Retail & Wholesale

STEP 10.2 → 2024.3 → 2026.2

Designed data models, business rules, validations, workflows, Web UI and import/export. Automated vendor processes and led L2/L3 support with Stibo Systems.

AMF → JDBC → Azure SQL

Integration

Designed STEP-to-Azure SQL connectivity for audit and enterprise reporting, supporting large-volume MDM analysis and Power BI dashboards.

STEP CI/CD & Release Management

GitHub

Introduced GitHub-based CI/CD for STEP configuration and code, owning deployment planning, validation and environment promotion.

Multi-Brand PIM — US Apparel

STEP 9.1 → 11.0

Delivered centralised PIM for multiple brands, built workflows and integrations, ran UAT and supported the upgrade replacing deprecated APIs and Web UI components.

Experience

From implementation to platform ownership.

AUG 2023 — PRESENT · CHENNAI, INDIA

Stibo STEP Consultant / MDM Specialist

Mastech Digital Pvt Ltd
  • Vendor MDM implementation and support across STEP 10.2, 2024.3 and 2026.2.
  • Led migration, testing, integration validation and stabilisation across major upgrades.
  • Built AI-assisted development, MCP/Copilot integration and GitHub CI/CD capabilities.
  • Worked with Product Owners, BAs, QA and business stakeholders to translate requirements into scalable STEP solutions.
FEB 2021 — JUL 2023 · CHENNAI, INDIA

Stibo MDM Developer

Tata Consultancy Services Pvt. Ltd.
  • PIM implementation for multiple brands of a major US apparel organisation on STEP 9.1 / 11.0.
  • Configured workflows, business rules, Web UI, integrations, user groups and privileges.
  • Prepared technical designs and unit-test cases; conducted client demonstrations and UAT.
Capabilities

Depth on STEP. Breadth around it.

Stibo STEPMDM, PIM, Vendor MDM, data modelling, hierarchies, business & validation rules, workflows, Web UI, import/export, event management, privileges, SaaS, upgrades, L2/L3 support.
Integration & DataAMF, JDBC, Azure SQL, REST/API, Stibo DaaS, Informatica, file-based integration, SQL, reconciliation, audit reporting, Power BI.
AI & EngineeringGenerative AI, GPT/Codex, MCP, Copilot, AI-assisted code generation, prompt engineering, harness design, JavaScript, STEP rules and automation.
DevOps & DeliveryGitHub, CI/CD, release management, deployment planning, configuration migration, Jira, Agile/Scrum and environment promotion.
Consulting & LeadershipSolution design, requirements analysis, stakeholder management, technical documentation, UAT, client demos, team leadership, mentoring and training.
DomainsRetail and wholesale vendor master data, multi-brand apparel PIM, audit and enterprise reporting.

Certification

Stibo Systems Certified — APP 240: Data Modeling
STEP data model design covering object types, attributes, hierarchies, references and governance patterns.

Education

B.E. Electrical & Electronics Engineering
Sengunthar Engineering College, Namakkal, Tamil Nadu.

Get in touch

Let’s build smarter master data.

Open to senior Stibo STEP, MDM Consultant, Technical/Solution Consultant and AI-enabled data roles.

Email me LinkedIn